Big, bold ideas illuminate the path forward for all of us, turning innovative thinking into life-saving treatments. That’s the theme of our new advertising campaign—but it’s not just ad copy. It reflects the reality of the groundbreaking work happening every day across the Brown University Health system.
It’s exciting to showcase the scientific breakthroughs and world-class medicine happening right here in our labs and hospitals. From regenerative gene therapy that rebuilds and strengthens torn tendons, to AI tools that transform pediatric mental health care, we are truly shaping the future of medicine.
That message will be shared across multiple channels over the next 24 months, including radio and television spots, billboards, buses, out-of-home digital screens, display banners on health, lifestyle and news websites and mobile apps, social media posts on Facebook and Instagram, and more.
You can take a sneak peek at a sample below. Please note these are not actors, just our own clinicians showcasing the amazing work they do every day.
Television: New TV spots in English and Spanish
Illumination: Anthem
Featuring Kate French, MD; Jared Fridley, MD; Christopher Azzoli, MD; Karina Herrara; Xoe Minakin; and Kathleen Pringle
Illumination: Anthem (Alternate)
To air during special programming
Featuring Kate French, MD; Jared Fridley, MD; Christopher Azzoli, MD; Karina Herrara; Xoe Minakin; and Kathleen Pringle
Innovations: Bionic Spine
Featuring Jared Fridley, MD; Sarah Baer; David Borton; Sophie Brown; Julia Gangemi; Samuel Parker; and Kenneth Vinacco
Innovations: Precision Medicine
Featuring Melissa Andrade; Mikhail Gorbounov; Cynthia Jackson; Liu Liu; Ashley Nieves; Meaghan Semeraro; Ece Uzun; and Michael Wheeler
Innovations: Pancreatic Cancer Vaccine
Featuring Rachel Beard, MD; Timothy Murtha, MD; Alexander Raufi, MD; Sara Blais; Lexi Lannigan; and Sherry Walters
Innovations: Cardiac Shockwave
Featuring Peter Soukas, MD; Lindsey Capaldi; Stephen Preiss; and Olivia Warner
Radio: New Radio Spots in English, Spanish and Portuguese
Osteoarthritis Research/Dr. Qian Chen
Pediatric Anxiety Research Center (PARC)/Drs. Kristen Benito and Josh Kemp
Regenerative Gene Therapy/Dr. Paul Liu
Billboards (Digital and Fixed) and Bus Sides in Rhode Island and Southeastern Massachusetts
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Social Media: Static Image and Video Posts for Facebook and Instagram
Static Social Media Posts | |
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Social Media Videos
Cancer Doesn’t Wait
Women and Heart Attacks
Spinal Injuries
Innovations: Bionic Spine
Innovations: Precision Medicine
Innovations: Pancreatic Cancer Vaccine
Innovations: Cardiac Shockwave

Digital Display Banners: Static and Animated
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