Big, bold ideas illuminate the path forward for all of us, turning innovative thinking into life-saving treatments. That’s the theme of our new advertising campaign—but it’s not just ad copy. It reflects the reality of the groundbreaking work happening every day across the Brown University Health system. 

It’s exciting to showcase the scientific breakthroughs and world-class medicine happening right here in our labs and hospitals. From regenerative gene therapy that rebuilds and strengthens torn tendons, to AI tools that transform pediatric mental health care, we are truly shaping the future of medicine.

That message will be shared across multiple channels over the next 24 months, including radio and television spots, billboards, buses, out-of-home digital screens, display banners on health, lifestyle and news websites and mobile apps, social media posts on Facebook and Instagram, and more.

You can take a sneak peek at a sample below. Please note these are not actors, just our own clinicians showcasing the amazing work they do every day.

Television: New TV spots in English and Spanish

Illumination: Anthem

Featuring Kate French, MD; Jared Fridley, MD; Christopher Azzoli, MD; Karina Herrara; Xoe Minakin; and Kathleen Pringle

Illumination: Anthem (Alternate)

To air during special programming

Featuring Kate French, MD; Jared Fridley, MD; Christopher Azzoli, MD; Karina Herrara; Xoe Minakin; and Kathleen Pringle

Innovations: Bionic Spine

Featuring Jared Fridley, MD; Sarah Baer; David Borton; Sophie Brown; Julia Gangemi; Samuel Parker; and Kenneth Vinacco

Innovations: Precision Medicine

Featuring Melissa Andrade; Mikhail Gorbounov; Cynthia Jackson; Liu Liu; Ashley Nieves; Meaghan Semeraro; Ece Uzun; and Michael Wheeler

Innovations: Pancreatic Cancer Vaccine

Featuring Rachel Beard, MD; Timothy Murtha, MD; Alexander Raufi, MD; Sara Blais; Lexi Lannigan; and Sherry Walters

Innovations: Cardiac Shockwave

Featuring Peter Soukas, MD; Lindsey Capaldi; Stephen Preiss; and Olivia Warner


Radio: New Radio Spots in English, Spanish and Portuguese


Billboards (Digital and Fixed) and Bus Sides in Rhode Island and Southeastern Massachusetts
 

Illumination Campaign Billboard 1
 
Illumination Campaign Billboard 6
 
Illumination Campaign Billboard 2
 
Illumination Billboard 4
 
Illumination Campaign Billboard 9

Social Media: Static Image and Video Posts for Facebook and Instagram

Static Social Media Posts

 
Social Concept 1 Public

 

Social Concept 2 Public

 

Social Concept 3 Public
Social Concept 4 Public

 

Social Concept 5 Public
 

Social Media Videos

Cancer Doesn’t Wait

Women and Heart Attacks

Spinal Injuries

 

Innovations: Bionic Spine

Innovations: Precision Medicine

Innovations: Pancreatic Cancer Vaccine

 

Innovations: Cardiac Shockwave


Digital Display Banners: Static and Animated

Static Banner 1
Illuminations Static Banner 2
Illuminations Banner Set 4
Illuminations Banner Set 5
Illuminations Banner Set 7
Illuminations Banner Set 6