Transformation Reflects Deeper Academic Alignment and an Expanded National Profile
Lifespan is proud to announce its rebranding as Brown University Health, a transformation that reflects the organization’s expanded affiliation with Brown University. This strategic change underscores a deeper alignment with our academic medical partner, enhancing our ability to recruit and retain world-class physicians and staff, while supporting top-quality patient care, medical education, and biomedical research. The rebranding represents a pivotal step toward raising our national profile and solidifying our position as a leading healthcare provider
This initiative has involved an extraordinary amount of work behind the scenes, with nearly 200 separate information systems applications updated and a comprehensive overhaul of our digital presence, including a newly branded website and intranet. More than 3,200 iterations of over 100 new logos have been manually crafted to reflect our new identity. Workstreams have addressed every detail of the transition, from eye-catching exterior signage to caller ID updates on outgoing phone lines, and even the rebranding of staff shuttle buses and workstation screens.
The shift to Brown University Health not only highlights our academic alignment but also signals our commitment to expanding our reach and impact, bringing trusted, high-quality healthcare to more patients across the region.
For more information about Brown University Health and our mission to advance healthcare excellence, please visit our newly refreshed website at www.brownhealth.org.