Lifespan is now Brown University Health.
Exactly three decades after its founding in 1994, Lifespan is now officially Brown University Health. Our rebranding represents a big change, a way to convey our closer alignment with our academic medical partner and to build a new regional and national identity that reflects our focus on top-quality patient care, medical education and biomedical research.
Like any big change, it requires a big effort to help our patients and the public grow familiar with our new name and visual identity.
Here’s an overview of some of the creative ways we’ll be communicating our new name as we enter this exciting new chapter.
Phase One: Bridge Campaign
Over eight weeks this fall, starting October 16, we will be running a comprehensive bridge advertising campaign, intended to introduce our new name and familiarize the public with our new identity. Here are some of the creative assets you’ll be seeing on TV, hearing on the radio, spotting on billboards, bus sides, social media and more.
Television
A new 15-second TV spot in English and Spanish.
English Spanish
Radio
A new 30-second radio spot (MP3) in English, Spanish and Portuguese.
English | Spanish | Portuguese |
Billboards and Bus Sides
Digital and fixed billboards and bus sides in Rhode Island and Southeastern Massachusetts.
| Teaser on Digital Boards, October 14 |
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| Creative for Remainder of Campaign |
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Social Media
Video and static image posts for social media.
| Video |
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| Static |
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Digital Display Banners
Static and Animated Samples
| Digital Display (Static) | Digital Display (Animated) |
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Phase Two: Masterbrand Campaign
Over the past months, we have also been hard at work producing a new, ambitious, multi-part masterbrand campaign, highlighting our commitment to pushing the frontiers of medicine and biomedical research. The campaign will roll out in January 2025 and continue for 18 to 24 months.